Eecha is a 2012 Indian Telugu-language Comedy Drama movie featuring Samantha Ruth Prabhu, Kiccha Sudeep, Hamsa Nandini, Crazy Mohan, Santhanam N, Adithya Menon and Nani Ghanta. Varahi Chalana Chitram was the production house involved in the project along with executive producer(s) Sai Korrapati, Daggubati Suresh Babu and Korrapati Ranganatha Sai. Eecha is written by S.s. Kanchi, Janardhan Maharshi, Crazy Mohan, Vijayendra Prasad, S.s. Rajamouli, Ashwin Gangaraju and S. S. Rajamouli and it is directed by S.s. Rajamouli, J.v.v. Sathyanarayana and S. S. Rajamouli. 14 Reels Entertainment acquired the distribution rights for the motion picture. Eecha was released on 13th July 2012 in Telugu and Tamil languages and takes a screen time of 134 minutes. Eecha was made on a budget of ₹26040 crore and at the box office it grossed only ₹125 crore. The screenplay for the movie was written by S. S. Rajamouli. Cinematography was done by K. K. Senthil Kumar and editing by Kotagiri Venkateswara Rao. The music was composed by M. M. Keeravani.