Sana Yadi Reddy

Sana Yadi Reddy is advocate by profession since 1984 onwards having been practicing in twin cities. Due to his passion for films he entered into Film Industry as a Producer and Director in the year 1996 with a blockbuster film PITTALA DORA. He never worked under anybody to learn the art of movie making nor did he ever go to any film school. All that he has is single-minded dedication and confidence in what he does with his natural instinct and by virtue of his observation since childhood. With never getting the film bug out of himself, Sana has been thinking about legal cases, briefs and motions while making movie apart from his passion towards films. Every day that he spent working as an advocate, finally reached the tipping point where he said to himself there's no going back. Ultimately he successfully created his own mark in film industry. Having an insight into understanding through experience of gauging emotions around him, Sana made his directorial debut with the major box office hit with folklore drama Pittala Dora in the year 1996, which earned him the many regional awards in Telugu Film Industry for best debut Director and Screenwriter. Sana's next films after Pittala Dora are Jai Bhajarangabhali (1997), Prema pallaki (1998), Bachelors (1999), Sampangi (2000) and KuchiKuchiKoonamma (2001) were successful big hits in consecutive years which were selectively selected touching different themes and messages. He made films without much fanfare but did insert his sensibilities projected widely on screen. What mattered for him isn't money or business but in what he strongly and staunchly believed in. This shows his dedication for the craft more than profits. For Sana, means of making a film is as important as that of an end. After all good action entails in good results and vice versa. After series of successful films till the year 2005, Sana jumped out of bandwagon for the way distribution and releasing films is went in a wrong manner taking the art to deep bottom levels. With a new upsurge of three upcoming films with a motto of having 3000 mini theatres on both Telugu states, vibrant Sana Yadireddy is back again with the task of making decent and sensible films. His life is full of twists and turns from the beginning but took them all in his stride. As he grew up, he began earning knowledge coupled with wisdom that led him towards a good path. Although he made himself as an open book, he did everything with love for what he did, does and will do in future. For him passion is no ordinary word. Like anybody even he doesn’t know what to do next but never failed to learn from incidents and experiences. Sana didn't question or answer all the whys in life but enjoyed ups and downs in equal measure. Even when he lost all the money he invested for films, he loved the work with the same passion. For him life is a journey of living and gauging the purpose of life in this world.