Peter Mandelson

Peter Benjamin Mandelson, Baron Mandelson (born 21 October 1953) is a British Labour politician, president of international think tank Policy Network, and chairman of strategic advisory firm Global Counsel. From 1985 to 1990, Mandelson served as Labour's Director of Communications. He was one of the first to whom the term 'spin doctor' was applied and gained the nickname 'the Prince of Darkness' because of his 'ruthlessness' and 'media savvy'. He served as Member of Parliament (MP) for Hartlepool from 1992 to 2004 and held a number of Cabinet positions under Prime Ministers Tony Blair and Gordon Brown. He was the European Commissioner for Trade between 2004 and 2008. Mandelson was one of several key individuals responsible for the rebranding of the Labour Party as New Labour before its subsequent victory in the 1997 election. He was twice forced to resign from the Cabinet before leaving Parliament to take up an appointment as a European Commissioner. He later rejoined the Cabinet for a third time after being created a Life Peer, sitting on the Labour benches in the House of Lords. He is the only person to hold the position of First Secretary of State as a Peer.