Jim Moss

Jim Moss (born March 3, 1977 in Toronto, Ontario) is a former professional lacrosse player. Moss was named the National Lacrosse League's Defensive Player of the Year in 2003. Entered into the Brampton Sports Hall of Fame in 2007 as well as the Canadian Lacrosse Hall of Fame as a member of Team Canada in 2007. Moss represented Team Canada in three sports (Ice Hockey, Field Lacrosse, Indoor Lacrosse) winning gold, silver, and bronze medals in international competition and is a winner of Canada's historic Mann Cup. After suffering recovering from a career ending illness in 2009, In 2012, Jim founded "The Smile Epidemic", an online gratitude project where individuals share photos of what has made them smile throughout their day. The project attracted participants from over 450 cities and 100 countries around the globe. In 2014, The Smile Epidemic Inc. launched Plasticity Labs of which Mr Moss is the Chief Happiness Officer (CEO). Plasticity is a research and technology platform that develops the psychological skills that drive happiness to 1 billion people. Plasticity's web and mobile apps are used by small and large enterprises (TD Bank, Lululemon) to help improve workplace culture and deliver happiness to employees and customers. Plasticity is founded in Positive and Social Psychology principles and delivers behavioural habit training to leverage Neuroplasticity when training individuals online. Articles about Plasticity's research findings have been published in the Harvard Business Review and the company recently has recently launched its first book "Unlocking Happiness at Work", authored by co-founder and wife Jennifer Moss. in 2015 Canadian Business Magazine featured Moss and his co-founders on their cover as they were named 2015 Innovators of the Year - they have since been featured on CNN, BNN, and co-founded the first World Happiness Summit (WOHASU) held in Miami Florida in March of 2017.